Stella beer where is it from

The Stella Artois brand was originally released as a special holiday beer for Leuven locals. It caught on, and became available year-round. In addition to its eponymous beer, the Stella Artois brand portfolio includes Cidre , a sparkling hard cider made with three apple varieties; and Spritzer , a sparkling beverage made with apples and hibiscus flavors. Spritzer launched nationwide in February It was sold in Champagne -style milliliter bottles, with a slightly higher 6.

In the U. However, it has an ongoing ABV identity crisis. By , Stella Artois was already making its early forays into the international markets, first in Europe and then in North America, and Australia and then into the rest of the world.

During this period, Stella Artois had become a household beer in Belgium but internationally, it was marketed as premium booze, fetching much higher prices than your regular beer. Today, more than 90 years since the first bottles of Stella Artois were sent out from the plant at Leuven to the surrounding communities, several breweries have cropped up all over the world dedicated to producing this popular pilsner. The plants in Jupille and Leuven are still in existence and they continue to produce Stella beers.

The plants in Leuven and Jupille produce much of the beer exported for the European market. In the international markets, Stella Artois is somewhat of a status symbol. Its price is a few points higher than other equally good pilsners and its manufacturers have not hesitated to market it as a reassuringly expensive beer. There has been a significant gradual reduction of the alcohol content and bitterness level in the Stella Artois beers.

In its early days, this pilsner-style beer was identified as a strong lager. It is this watering down of the beer that continues to cause such a chasm between those who absolutely love Stella Artois and those who absolutely dislike the beer.

Over the years, the manufacture of Stella has introduced other beer varieties including a cider, a summer lager solstice lager , and a smaller 7oz classic Stella Artois. The beer continues to be quite popular among millennials who are keen on enjoying an easy drinker that is seen as sophisticated and out of the reach of the ordinary beerhead.

Despite its global allure, Stella is an extremely ordinary beer in Belgium and its sales there seem to be sliding year after year. To be sure, it is the number three best-selling beer in Belgium but its market share is just 6. That is a huge difference in market share and poignantly captures the modern story of what was once a star beer in a country that is known for its quality boozes.

Stella Artois has successfully positioned itself as a classy premium beer. The frame that surrounds the name Stella Artois on the label refers to the traditional style of window frame found in Flemish architecture. Stella Artois is available on draught and in several packaged sizes, including a ml bottle, ml bottle, a ml bottle, a ml can, a 50cl can, a pint size can known as "La Grande Biere" ml , 66 cl bottle, 70 cl bottle and a 1-liter bottle.

The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino. The campaigns began with a series of adverts based on Jean de Florette , moving on to other genres including war movies, silent comedy and even surrealism for which the slogan was changed to "Reassuringly Elephants".

They have used notable movie directors such as Jonathan Glazer, and their aim was to portray the drink in a context of sophisticated European culture. During , the "reassuringly expensive" slogan was dropped, and the word "Stella" has been avoided in the advertisements.

This has been seen as a reaction to the lager's perceived connection with aggression and binge-drinking in the United Kingdom, where it is nicknamed "wife beater". Interestingly, in Belgium, Stella is sold as a regular lager and does not enjoy the more flattering reputation it has abroad. Stella Artois has had a long association with film. Dating back to in the UK , the beer has organized a range of events as well as TV sponsorship of Channel 4 films and a website.

Most recently the beer brand has adopted the new identity - Studio Artois.