Food advertisements what makes us buy it

Ad spend on selected packaged food and beverage brands on Spanish TV in the U. Ranking of the most valuable food brands worldwide Consumers influenced to purchase selected product categories by online ads U.

Influence of in-store promotions on purchase decisions in the U. Influence of coupons on purchase decisions in the U. Influence of online advertising on purchase decisions in the U.

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All rights reserved. S3studio via Getty Images. Excess weight and obesity is only beaten by smoking and high blood pressure as a contributor to a burden of diseases. Despite this, the food industry is succeeding in using marketing communications to change attitudes, perceptions and perceived norms associated with unhealthy food. Consumers are lured by surprisingly cheap deals, which are especially attractive to teenagers and young adults with low income. But sales promotions such as discounts and coupons often offer only short-term benefits to consumers and are usually not effective among middle-age adults.

However, if a promotion is offered for a long period of time i. Similarly, sales promotions can make other brands be perceived as less attractive by customers after a period of time. More than half 16 out of 30 of the respondents admitted they tended to change their eating habits after repeatedly being exposed to advertisements on social networking sites. I used to think so but not anymore. How can you become an informed consumer and promote healthier eating? Advertisements of food products and services are in many places, including television commercials, restaurants, grocery stores, magazines, newspapers, fliers mailed home, radio, billboards, social media platforms, video games, mobile devices, and online video and music streaming services.

There are many ways to promote healthier eating and tame advertisement temptations. To become an informed consumer and limit food advertisement exposure try the ideas below:.